Search results

1 – 7 of 7
Article
Publication date: 17 September 2019

Handyanto Widjojo, Avanti Fontana, Gita Gayatri and Agus W. Soehadi

The purpose of this paper is to explore how value co-creation in the Indonesian Organic Community overcomes the resource limitations of small enterprises through the integration…

1139

Abstract

Purpose

The purpose of this paper is to explore how value co-creation in the Indonesian Organic Community overcomes the resource limitations of small enterprises through the integration of collective resources to drive innovation. A framework is derived and developed from service-dominant logic (SDL) and supported by consumer culture theory (CCT). It also offers a specific strategy that is required for the growth and sustainability of the organic-products entrepreneurship.

Design/methodology/approach

Applied thematic analysis was performed by combining observation and in-depth interviews to multi-actors in the community.

Findings

The result shows that a collaboration network with external actors and the dynamic interaction within the community drive resource integration forming value co-creation platform and lead to innovation in product, process, marketing and organization.

Originality/value

A combination of SDL and CCT provides a new marketing perspective of value co-creation concept. SDL offers an understanding of multi-actor value co-creation that is built from the knowledge and skills-based resources. CCT unveils the roles of the community in developing the positive perception of organic products in the market ecosystem.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 2 January 2024

Gita Gayatri, Yusniza Kamarulzaman, Tengku Ezni Balqiah, Dony Abdul Chalid, Anya Safira and Sri Rahayu Hijrah Hati

This study aims to examine the perceptions and evaluations of Muslim COVID-19 survivors and health workers regarding the halal, business and ethical attributes of hospitals during…

Abstract

Purpose

This study aims to examine the perceptions and evaluations of Muslim COVID-19 survivors and health workers regarding the halal, business and ethical attributes of hospitals during their interactions related to COVID-19 treatment.

Design/methodology/approach

Descriptive qualitative research with semi-structured online interviews was used to gather insights from COVID-19 survivors and health workers who treated COVID-19 patients. The findings were then compared with existing literature on hospital services and Sharia attributes.

Findings

The study found that patients and health-care workers in hospitals are concerned about whether the hospital follows Sharia law, the quality of health-care and hospital services and the ethical conduct of hospital staff. This is especially true during the COVID-19 pandemic, when patients are more anxious about religious conduct and the afterlife.

Research limitations/implications

Hospitals need to address halal attributes in all aspects of their services for Muslim patients and business attributes such as standard health-care quality, service quality and ethical attributes. Participants indicated that when these needs are met, they are more likely to revisit the hospital and recommend it to others.

Originality/value

This study contributes to understanding the expectations of Muslim patients regarding hospital services that meet Islamic ethical and business requirements. Using the COVID-19 pandemic as a case study broadens the understanding of how to better serve Muslim customers.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

Keywords

Article
Publication date: 6 July 2020

Sri Rahayu Hijrah Hati, Gita Gayatri and Kenny Devita Indraswari

This study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of the…

1067

Abstract

Purpose

This study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of the customers in influencing the switching behavior of two types of customer account holders, the conventional only and the mixed (conventional and Islamic bank) account holders, from the services marketing mix perspective.

Design/methodology/approach

This study applied an explanatory research design. The data were collected via an online survey from 1,171 Muslim participants; participants consisted of conventional only account holders, Islamic bank only account holders and mixed (conventional and Islamic bank) account holders. The data were mainly analyzed using structural equation modeling.

Findings

Based on the account, the results showed that the three types of customers differ significantly in terms of the effect of the push, pull and mooring factors. The study also showed that the mooring factor, which is internal to the customer, is the most significant factor that inhibits customers from migrating to Islamic banks. The effect was observed for both conventional customers and those who hold mixed accounts.

Research limitations/implications

The study was conducted via an online survey, which reduces the representativeness of the sample. In addition, most respondents were urban dwellers and well educated, which might not represent the banking behaviour of Indonesian Muslim customers in general.

Practical implications

The study implies that to attract the conventional only account holder, Islamic banks should first weaken the mooring factors (the internal characteristics of the customers) that inhibit customers from switching to an Islamic bank.

Originality/value

The main contribution of the study is that it simultaneously identifies the push, pull and mooring factors that have the most significant impacts on Muslim customers' switching behavior from a conventional to an Islamic bank.

Details

Journal of Islamic Marketing, vol. 12 no. 8
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 17 June 2013

Gita Gayatri and Janet Chew

This paper aims to report the development of an Islamic service quality scale that is derived from the literature, verbal protocol method interviews, and survey…

2394

Abstract

Purpose

This paper aims to report the development of an Islamic service quality scale that is derived from the literature, verbal protocol method interviews, and survey. Design/methodology/approach

Design/methodology/approach

Verbal protocol interviews were conducted with 24 men and 12 women from Indonesia. A pilot testing of the questionnaire was conducted with four Indonesian students. The items were further refined and pilot tested with six Indonesian students. Exploratory factor analysis and reliability analysis (n

Findings

The results indicate a robust measure of Islamic service quality: general Islamic values, Halal/Haram, attention to Islamic religious activities, honesty, modesty, and humaneness and trustworthiness. Future researchers can apply the Islamic service quality measure to Muslim consumers in other countries. Successful service providers need to be cognizant of the intrinsic roles played by Islamic values and practices among the Muslim consumers.

Research limitations/implications

Major limitations include the recall ability of consumers during the verbal protocol method of interviewing, potential blending of Islamic values and Javanese culture, and the extent of separation of state and religion. Future researchers can apply the Islamic service quality measure to Muslim consumers in other countries.

Practical implications

Successful service providers need to be cognizant of the intrinsic roles played by Islamic values and practices among the Muslim consumers.

Originality/value

This paper contributes to the extant literature on Islamic marketing by developing a unique measure of service quality that is pertinent to Muslim consumers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 25 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 21 June 2011

Gita Gayatri, Margee Hume and Gillian Sullivan Mort

The purpose of this paper is to explore service quality (SQ) from the perspective of the Muslim consumer. There is growing evidence that culture influences buying habits and…

2375

Abstract

Purpose

The purpose of this paper is to explore service quality (SQ) from the perspective of the Muslim consumer. There is growing evidence that culture influences buying habits and behaviours of consumers in services. However, most cross‐cultural consumer research in Asia has focused on the dimension of Chinese‐Confucian beliefs providing an opportunity to investigate other religious‐cultural aspects in Asia and consumption.

Design/methodology/approach

This research explores the key attributes/factors of quality of services according to Muslim customers using the verbal protocol method followed by in‐depth probing interviews of 35 respondents. In depth, the interviews were conducted in Indonesia with a sample of Javanese‐Muslim customers of the airline, retail, hotel, and restaurant industries. Theoretical saturation was achieved with thick rich scripts obtained from respondents.

Findings

Preliminary analysis suggests some distinct outcomes positioning culture and religion as important constructs for consideration in SQ research.

Practical implications

The research provides important insights for service providers who target the Muslim consumer.

Originality/value

The paper is the first to examine SQ dimensions specific to Muslim consumers. It advances the SQ conceptualisations and SQ theory and offers attributes for consideration in future measurement.

Details

Asian Journal on Quality, vol. 12 no. 1
Type: Research Article
ISSN: 1598-2688

Keywords

Article
Publication date: 3 February 2012

Radha Sharma

The purpose of this paper is to determine the cross‐cultural reliability and validity of the Emotional Competence Inventory (ECI‐2) in a cross‐cultural context.

3785

Abstract

Purpose

The purpose of this paper is to determine the cross‐cultural reliability and validity of the Emotional Competence Inventory (ECI‐2) in a cross‐cultural context.

Design/methodology/approach

Using a competency‐based approach to social and emotional intelligence (EI), the paper presents data on Indian managers from the manufacturing and service industries collected using self‐report and multi‐rater assessments. Factor analysis explored the latent structure of social and emotional intelligence competencies on the Indian sample. Divergent validity was assessed using a Stress Personality test. Internal reliability of the ECI‐2 was also determined for a sample of 400 Indian managers.

Findings

A two‐factor structure has emerged in the cross‐cultural context similar to the latent structure of the construct explored by the test developers of the ECI‐2. However, six items did not have significant loading. ECI‐2 has been found to have statistically significant reliability coefficient and divergent validity with Stress Personality test on the Indian sample.

Research limitations/implications

The competency‐based approach to emotional and social intelligence, with a two‐factor structure, has found empirical evidence on the managerial sample in the Indian context. Future research can test this on other professional groups. Norms can be developed for various professional groups using a competency‐based framework of EI.

Practical implications

ECI‐2 can be used with modification based on the findings for talent management, employee development, counseling and succession planning for Indian managers.

Originality/value

Cross‐cultural validation, in the Indian context, of a competency‐based framework of emotional and social intelligence and its measure is useful for researchers and practitioners and for professional and leadership development of managers.

Details

Cross Cultural Management: An International Journal, vol. 19 no. 1
Type: Research Article
ISSN: 1352-7606

Keywords

Open Access
Article
Publication date: 12 November 2018

Hanan Nazier and Racha Ramadan

This paper aims to tackle an important question related to women’s economic empowerment in highly patriarchal societies like Egypt. The paper discusses individual, household…

3195

Abstract

Purpose

This paper aims to tackle an important question related to women’s economic empowerment in highly patriarchal societies like Egypt. The paper discusses individual, household, wealth and location factors determining women empowerment, as measured by two dimensions: decision-making power and mobility.

Design/methodology/approach

Using the “Egypt Labor Market Panel Survey” (ELMPS) 2012, a Multiple Indicators Multiple Causes (MIMIC) model was estimated to study the main economic resources and social constraints that determine women empowerment as measured by the power of women over household decisions and her freedom of movement in Egypt.

Findings

Three key messages could be delivered. First, women’s own economic resources as captured by her employment status are an important source of her empowerment. Second, contrary to theoretical prediction education is not playing its expected role in developing awareness and transforming ideas concerning gender roles in Egypt. Third, the importance of social local context is fundamental for Egyptian women empowerment.

Originality/value

This study is an attempt to address some of the gaps in the literature for the Egyptian case, where there is a lack in rigorous studies measuring women empowerment and examining its determinates. This is done by first, tackling multiple dimension of women’s empowerment, decision-making inside households and freedom of mobility. Second, using MIMIC model, which is a modeling approach that allows for studying the relations between several causes of a given latent variable, such as “Empowerment” in our case, and a number of its possible indicators, without a directly observable measure of the latent variable. Third, using the most recent set of data; the ELMPS 2012 which has a special focus on women’s resources and agency that permits greater content validity of the multidimensional setup. Forth, the macro level differences in women’s status are tackled through using location dummy variables. Finally, given the important correlation between wealth level and women empowerment, the paper is considered a first attempt to analyze such impact by including a variable that captures the wealth level of the woman’s household as one determinant of empowerment.

Details

Review of Economics and Political Science, vol. 3 no. 3/4
Type: Research Article
ISSN: 2631-3561

Keywords

1 – 7 of 7